The acronym “PPC” stands for “Pay Per Click,” and it refers to Pay Per Click Advertising. Many people don’t realize, but when you do a search on Google, what you’re seeing on the results page is a mix of PPC ads and organic listings. PPC ads are typically found at the top of the page and sometimes at the bottom of the page.
One of the most common questions we get – particularly from small business owners – is, “what does SEO cost?”.
Our process starts with a website audit (£350-£500 depending on how large is your website) – a set SEO package or ongoing SEO campaign may follow (set package is a one-off number of SEO tasks, while ongoing SEO occurs approximately 85 percent of the time). Packages (see below) will help startups while ongoing SEO is for those seaking results and cost from £500 per month on the low end to £3,000 (or more) per month on the high end.
An XML Sitemap is a list with all the pages of your website. Is is important for SEO because it makes it easier for Google to find your site’s pages. Do not forget that Google ranks web pages not just websites.
When you create content with the intention of attracting and engaging prospective customers, you’re engaged in content marketing! The content you create can be articles, blog posts, case studies, custom magazines, email newsletters, microsites, webinars, videos, and much, much more.
ROI stands for return on investment. The most simplistic way to calculate your ROI is to take the gross profit generated from a particular marketing investment, subtract the cost of the marketing campaign from it and divide this number by the cost of the marketing. Multiplied by 100, it will give you a percentage which is the ROI.
In the world of Internet marketing, the word “conversion” represents any action on your website that is more valuable than someone that visits your site and leaves without doing anything.
What constitutes a conversion depends entirely on the industry and on the individual company. For most companies, it’s a web form submission. For ecommerce websites, an obvious conversion is a sale. Other conversions include: goal, upper funnel action, lower funnel action, lead, action, and event.
It depends on what you actually need. We have limitations to the amount of services we can offer to WordPress.com websites, as they are not self hosted. Just ask – we will give you a solution or a recommendation.
We believe in our customers being the real owners of their websites. We do not host websites and we strongly recommend that you host with thrird parties, with accounts that you create and fully own.
We will of course recommend you hosting companies which are reliable and we have worked with successfully in the past. You will only need to create an account and we will set everything up.
Because all we do is offering our broad services to hundreds of satified customers for over 10 years. You get a team of experts who know websites inside out, provide all the services you need and can fix any issue you may have.
For most of our services we will need your website URL and admin details and FTP/SFTP login details. You can either send us your existing logins or create a new admin user for us to access the website.
Please check the “Please Note” section at the bottom of the service that you are interested in to see what exactly we need for each service.